Branded a new identity and renamed this IT consulting firm after a 2-day creative workshop with the client. We focused on ideas of connection and how to set the firm apart from competitors.
The back of a server stack, with its legions of wires and cabling, like tentacles of a squid or jellyfish, inspired the visual language, and even the creation of a fun mascot we named “itsy.”
We explored all the uses of I.T. and how to reframe the role of I.T. as more than just pulling cables. With I.T., people Innovate Together, and Instill Trust in an Information Topography, across an Intelligent Tapestry.
These playful explorations found their way into the visual expression of the brand, and With I.T. became the new name of the company. We’d not entered into the workshop intent to change the company name, but the client trusted the process, and we arrived at a unique result.
