Main Street Pops Identity & Website
Tag: website
Activu
Entering an exciting, new phase of product and industry leadership, Activu was eager to promote a new software release on their website. We developed new, succinct, energetic messaging, and completely rebuilt the focus of the company branding to focus on Activu’s core competencies and trustworthy record of solving big problems for their clients.
Messaging was streamlined, placing customer stories at the forefront of the discussion, highlighting benefits Activu delivers through their solutions. Product messaging was overhauled to enhance readability and market differentiation in Activu’s solution compared to the industry.
Appzen website product positioning
Appzen wanted help sharpening the details and call to action for some of their online product information. I worked through wireframes and content development to clarify an engaging pitch that focuses visitors on product benefits and moves them to convert.
Predata
Predata asked for a brand refresh, starting with the website. I changed the brand accent color to a bright aqua, and settled on a palette of mostly slates and midnights, with a few secondary colors as needed. A tremendous amount of forethought and WordPress customization effort has been expended to make the site very easily administrable for non-developers from the WP admin area, without using clunky WYSIWYG admin overlay plugins. The result is a very functionally complex site, fully custom CSS, numerous automated features, and a very friendly dynamically-populated Bootstrap-based carousel on the homepage. See the site here: predata.com
JJI website
Redesigning the website and branding/messaging for Janine Just Inc.
kite+key / Apple Store
Working with Rutgers and Apple to lead development of brand name, messaging, ID, integrated marketing, environmental design elements, apparel, and other brand applications for the first tech store on the Rutgers campus.
Flik Hugs website
Website design for a care package service.
New York Fashion Week for TechStyleNYC
JJI’s fashion-influencer popup store, TechStyleNYC, curated experiences at the intersection of technology and fashion. I helped brand and market the events with email, websites, social content.
Cutty Sark microsite
A landing page and lead collection microsite for a Baddish Group event promoting Cutty Sark.
AuthorsNote Community Website
Development of the online community site for this members-only website, using social media UX and tech to allow easy, fun, and safe interaction for kids age 9-15.
S&P Investment Advisory Services
Website and web application development for this large, global financial risk and ratings agency. Link
FinRegAlert content site and email campaign
Coordinated and executed transfer of over 6500 posts from Hubspot to a new WordPress website by hand, setup new WordPress site per client flat template, managing content tech for automated daily content marketing and email campaigns, producing art/design as needed per client guidelines.
Athos Brand and Materials
Branding, website, and other collateral for Athos Risk, a financial information and services firm.
Christopher Street branding
Branding and some collateral for this small local cookie baker and caterer.
RiskMetrics brand, materials, and integrated marketing
Creative direction of all RiskMetrics branding and materials, management of all marketing programs. Integration of 3+ brands through acquisitions. Messaging development for umbrella brand and product materials and marketing. Management of events and marketing outreach.
