Main Street Pops Identity & Website
Tag: technology
WealthEngine identity exploration
WealthEngine wanted to inject new energy into their brand, and build out some infographics that clarify and simplify their value proposition. Working with the Art Director, I explored documents, conference display materials, infographics, and more. I worked with the client to establish the standards in guidance documents, so they could continue to build their materials using the in-house team.
Activu
Entering an exciting, new phase of product and industry leadership, Activu was eager to promote a new software release on their website. We developed new, succinct, energetic messaging, and completely rebuilt the focus of the company branding to focus on Activu’s core competencies and trustworthy record of solving big problems for their clients.
Messaging was streamlined, placing customer stories at the forefront of the discussion, highlighting benefits Activu delivers through their solutions. Product messaging was overhauled to enhance readability and market differentiation in Activu’s solution compared to the industry.
Appzen website product positioning
Appzen wanted help sharpening the details and call to action for some of their online product information. I worked through wireframes and content development to clarify an engaging pitch that focuses visitors on product benefits and moves them to convert.
Predata
Predata asked for a brand refresh, starting with the website. I changed the brand accent color to a bright aqua, and settled on a palette of mostly slates and midnights, with a few secondary colors as needed. A tremendous amount of forethought and WordPress customization effort has been expended to make the site very easily administrable for non-developers from the WP admin area, without using clunky WYSIWYG admin overlay plugins. The result is a very functionally complex site, fully custom CSS, numerous automated features, and a very friendly dynamically-populated Bootstrap-based carousel on the homepage. See the site here: predata.com
TechStyle NYC Gift Guide 2017
Photos, web gallery, and an email campaign for TechStyle NYC’s holiday gift guide.
New York Fashion Week for TechStyleNYC
JJI’s fashion-influencer popup store, TechStyleNYC, curated experiences at the intersection of technology and fashion. I helped brand and market the events with email, websites, social content.
FNA brand and collateral
Branding and collateral design for FNA.
RiskMetrics brand, materials, and integrated marketing
Creative direction of all RiskMetrics branding and materials, management of all marketing programs. Integration of 3+ brands through acquisitions. Messaging development for umbrella brand and product materials and marketing. Management of events and marketing outreach.
