Main Street Pops Identity & Website
Tag: print
SelectMinds Infographic
SelectMinds needed an infographic to combine HR tech information with talking points about their HR platform. This was used to generate press for the firm in the lead-up to their acquisition by Oracle.
Red Swan Brand and Marketing
Brand development, marketing campaign execution, email design/dev, materials and website development. Link
FNA brand and collateral
Branding and collateral design for FNA.
Mood Book
Mood Book is an extremely oversized book of microphotos. Most objects in this book are smaller than a quarter, some the size of a grain of rice. But in this presentation, they become far larger and closer than the viewer has ever experienced, transforming the viewer into the tiny thing exploring a new alien landscape previously out of reach.
with i.t. identity
Branded a new identity and renamed this IT consulting firm after a 2-day creative workshop with the client. We focused on ideas of connection and how to set the firm apart from competitors.
The back of a server stack, with its legions of wires and cabling, like tentacles of a squid or jellyfish, inspired the visual language, and even the creation of a fun mascot we named “itsy.”
We explored all the uses of I.T. and how to reframe the role of I.T. as more than just pulling cables. With I.T., people Innovate Together, and Instill Trust in an Information Topography, across an Intelligent Tapestry.
These playful explorations found their way into the visual expression of the brand, and With I.T. became the new name of the company. We’d not entered into the workshop intent to change the company name, but the client trusted the process, and we arrived at a unique result.
RiskMetrics brand, materials, and integrated marketing
Creative direction of all RiskMetrics branding and materials, management of all marketing programs. Integration of 3+ brands through acquisitions. Messaging development for umbrella brand and product materials and marketing. Management of events and marketing outreach.
