Tag: print

Mood Book

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saynuk

Mood Book is an extremely oversized book of microphotos. Most objects in this book are smaller than a quarter, some the size of a grain of rice. But in this presentation, they become far larger and closer than the viewer has ever experienced, transforming the viewer into the tiny thing exploring a new alien landscape previously out of reach.

with i.t. identity

saynuk

Branded a new identity and renamed this IT consulting firm after a 2-day creative workshop with the client. We focused on ideas of connection and how to set the firm apart from competitors.

The back of a server stack, with its legions of wires and cabling, like tentacles of a squid or jellyfish, inspired the visual language, and even the creation of a fun mascot we named “itsy.”

We explored all the uses of I.T. and how to reframe the role of I.T. as more than just pulling cables. With I.T., people Innovate Together, and Instill Trust in an Information Topography, across an Intelligent Tapestry.

These playful explorations found their way into the visual expression of the brand, and With I.T. became the new name of the company. We’d not entered into the workshop intent to change the company name, but the client trusted the process, and we arrived at a unique result.

Tiny Lab

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saynuk

Tiny Lab opened as part of the Hoboken Artists’ Studio Tour group show, October 2009. In the exhibit, I showed microphotos of ordinary things, 13 large macro- and micro-photos, output on archival Fujichrome photo paper at 30×45″. I also setup two cameras fitted with high-powered lenses and a variety of small everyday objects for visitors to explore in exactly the same way I create my art. I photographed small personal objects for visitors and sent them the resulting macro- and micro-photos after the show. Kids & adults were fascinated by the magical transformation of their everyday objects into art before their eyes. Objects shot at the show included an old cough drop, jewelry, a half-eaten twizzler, a dollar, some coins, and other mundane objects.

Most objects represented in this show’s artworks are smaller than a quarter, some the size of a grain of rice. But in this presentation, they become far larger and closer than the viewer has ever experienced, transforming the viewer into the tiny thing exploring a new alien landscape previously out of reach.