WealthEngine wanted to inject new energy into their brand, and build out some infographics that clarify and simplify their value proposition. Working with the Art Director, I explored documents, conference display materials, infographics, and more. I worked with the client to establish the standards in guidance documents, so they could continue to build their materials using the in-house team.
Appzen wanted help sharpening the details and call to action for some of their online product information. I worked through wireframes and content development to clarify an engaging pitch that focuses visitors on product benefits and moves them to convert.
Brand development, marketing campaign execution, email design/dev, materials and website development. Link
Working with Rutgers and Apple to lead development of brand name, messaging, ID, integrated marketing, environmental design elements, apparel, and other brand applications for the first tech store on the Rutgers campus.
JJI’s fashion-influencer popup store, TechStyleNYC, curated experiences at the intersection of technology and fashion. I helped brand and market the events with email, websites, social content.
C6 required a brand to launch.
Coordinated and executed transfer of over 6500 posts from Hubspot to a new WordPress website by hand, setup new WordPress site per client flat template, managing content tech for automated daily content marketing and email campaigns, producing art/design as needed per client guidelines.
WeCraft required branding, material design, and UX/UI (after initially launching as CrafterMania).
As a community focused on makers, it’s only fitting that the business card encouraged making too! It was designed with fold lines and instructions to turn it into an earbud winder. Now, you kids may not know, but earbuds used to have long dangly cords. And this card was designed to turn into a device that helped one to manage them for a quick toss into a pocket or bag.
The weCraft website was also the product—a crafter community and daily deals site. I worked as the lead UI/UX designer/architect, collaborating and directing several developers who initially stood up a product in WordPress, then rebuilt in Ruby on Rails. As a team, over 1-2 years, we iterated many versions of the user journey, interface elements, patterns, calls-to-action, and marketing/sales funnels.
I designed the brand, created and documented the standards, and implemented it across product and integrated marketing channels.
Creative direction of all RiskMetrics branding and materials, management of all marketing programs. Integration of 3+ brands through acquisitions. Messaging development for umbrella brand and product materials and marketing. Management of events and marketing outreach.
