Tag: development

Activu

saynuk

Entering an exciting, new phase of product and industry leadership, Activu was eager to promote a new software release on their website. We developed new, succinct, energetic messaging, and completely rebuilt the focus of the company branding to focus on Activu’s core competencies and trustworthy record of solving big problems for their clients.

Messaging was streamlined, placing customer stories at the forefront of the discussion, highlighting benefits Activu delivers through their solutions. Product messaging was overhauled to enhance readability and market differentiation in Activu’s solution compared to the industry.

Predata

saynuk

Predata asked for a brand refresh, starting with the website. I changed the brand accent color to a bright aqua, and settled on a palette of mostly slates and midnights, with a few secondary colors as needed. A tremendous amount of forethought and WordPress customization effort has been expended to make the site very easily administrable for non-developers from the WP admin area, without using clunky WYSIWYG admin overlay plugins. The result is a very functionally complex site, fully custom CSS, numerous automated features, and a very friendly dynamically-populated Bootstrap-based carousel on the homepage. See the site here: predata.com

PieLab

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saynuk

PieLab was a backwards business, an outgrowth of the Free Pie! event I co-created with a team of young designers, while at the Project M workshop in Belfast, Maine.

PieLab’s goal was to bring together one of the poorest communities in America, and provide job opportunities, through affordable, delicious, homemade pie. We collaborated with a local aid organization to extend the reach of our efforts, and the restaurant opened to rave reviews in the New York Times, Bon Apetit, and Southern Living. The restaurant space, a repurposed storefront, was nominated for a James Beard award in restaurant design, and the store was named one of the ten best places to eat pie by Bon Apetit magazine.

Locals came to the restaurant to eat good pie, and some came to make their own family recipes for the customers. With the space functioning as a social hub for the community, there were music events and entrepreneurial initiatives, like the one that helped a local group of kids launch their pecan brittle business out of PieLab’s kitchen.