It can be challenging to distill a rather technical and wonkish business to something that most people can grasp. Businesses that deal with data and analytics can be especially tough in this way. In this case study, I wanted to ensure that the viewer could connect the firm’s value proposition to something they can relate to in their everyday life, since it wasn’t meant only for target customers in a tightly defined niche.
Additionally, this video was produced as a partnership where both organizations gained promotional value from the piece, so we balanced the messaging accordingly.