I wrote and creative directed a series of videos, intended to tell the same story about a software platform to three distinct, different audiences: traffic managers, first responders, and IT managers. These audiences all share common generic needs when coordinating and communicating critical information with their teams, but the tools they depend on and the situations which they are managing vary. This required a flexible script that could tell their story, while the visuals carried the specific use case. Working with an agency, we animated three videos which reused about 75% of the animation, and 100% of the voiceover narration, helping to manage project cost.
